Common Instagram Mistakes Artists Should Avoid
Social media, particularly Instagram, has become an indispensable tool for artists to showcase their work and connect with fans. However, there are some common mistakes that artists often make on this platform that can hinder their growth and engagement. Let's dive into these mistakes and explore how to improve your Instagram strategy.
1. Obsessing Over Instagram's Algorithm
One of the biggest Instagram mistakes artists make is obsessing over the platform's algorithm. Questions like "Should I post and disappear?", "Do I need to stay on the app after posting?", and "Am I being shadow-banned?" tend to plague artists' minds. The truth is, unless you have an inside connection with an Instagram engineer, you won't accurately predict how the algorithm works.
Instead of fixating on the algorithm, focus on aspects you can control: the quality of your content, storytelling, and your unique editing style. Concentrate on producing engaging and authentic content that resonates with your audience, rather than trying to outsmart the ever-changing algorithm.
2. Solely Promoting Your Music
While it's essential to promote your music, limiting your content to just music-related posts can hinder your growth. Successful artists on social media often use broader cultural topics as an entry point to engage with a larger audience.
Consider diversifying your content by sharing your other interests, whether it's veganism, sobriety, fashion, parenthood, or anything else that reflects your personality. This way, you can attract a more extensive range of followers who may eventually discover and appreciate your music.
3. Overusing Music Video Reels
Instagram has been heavily promoting short-form video content through reels, which can be an effective way to reach a broader audience. However, many artists make the mistake of repurposing long-form music videos as reels, which doesn't always work seamlessly.
Instead, here's what you should do to build a strong Instagram following for your music:
- Focus on creating engaging reels.
- Consistently post reels daily.
- Utilize a viral writing formula to capture your audience's attention.
When creating reels, start with a catchy hook in the first sentence that grabs your viewers' interest. Use clickbait thumbnails to generate curiosity. The body of the video should evoke emotions and lead up to explaining the hook. Make sure to include a call-to-action (CTA) in every video to keep viewers engaged and encourage them to explore more of your content.
In summary, avoid these common Instagram mistakes as an artist:
- Don't limit yourself to just repurposing music videos for reels.
- Don't stress over the intricacies of Instagram's algorithm.
- Don't focus solely on music-related posts.
- Instead, create engaging reels using a viral writing formula, employ clickbait thumbnails, keep viewers watching with incomplete sentences, and add a CTA to every video.
By refining your Instagram strategy and avoiding these pitfalls, you can enhance your online presence and connect with a more diverse and engaged audience.
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